Proactive Versus Reactive

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” – Steve Jobs

This quote that I read from this blog entry really got me to thinking.

So many products are built this way. Ask people what they want, build it, and then give it to them months or years later. Times change, however. In today’s world so much can change in a year.

“Pioneering” is a completely different mindset. People that see a future clearly and are able to deliver that will either win or lose. If you lose, you’re out of business. But isn’t that a risk everyone with an idea and passion should take? If I have an idea and I think it’s great and I execute on the idea and then nobody else likes it as I envisioned, doesn’t that make me wrong? I’m saying that’s a good thing. I should learn from that and move on.

Some just aren’t willing to assume that risk and are happy to deliver things that are already outdated when they’re released. Others wrongly assume the risk, because they’re just too stubborn to see certain things. Then there are those who take calculated risks and have tremendous vision. Those are the people that change the world.

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