In a YouTube video posted by “WindowsPhone”, Microsoft claims that the mobile phone industry has hit a wall, and that each new smartphone that is released is only slightly better than the one before it. While this is being said, they show tons of smartphones including the iPhone.
I think it’s important to be truthful here and say that if not for the iPhone being released 3 years ago, Microsoft never would have even started Windows Phone 7 Series. They would have just made insignificant improvements on their Windows Mobile platform just as they had done for the previous six years. So I have two main issues with this video.
To claim that the iPhone is just a slightly better smartphone than the one that came before it is simply one of the most preposterous things I’ve ever heard. Even if you don’t like Apple or their products you still can’t deny the effect the iPhone had on the entire industry. It was at a virtual standstill until the iPhone came along.
Second, to claim that Windows Phone 7 Series is the mobile OS that breaks through the wall that Microsoft claims exists in the mobile industry is really only true when you compare it to Windows Mobile. What the video should have said is “At Microsoft, we hit a wall with our mobile phone strategy.”
iPhone OS and Android are clearly setting the pace in today’s world. But 9 months from now when the first Windows Phone 7 Series hits the market (provided there are no delays) we’ll see just how much of an impact it makes.
Watch the video here.