NBC's Shows on Zune

I just read the article below, stating that Zune owners will be able to purchase NBC television shows for … wait for it … $1.99 per episode. Hmm. If I recall correctly, wasn’t that the same price they were on iTunes before Jeff Zucker decided to walk away?

If Microsoft is merely breaking even or taking a loss on these shows (to give NBC more money), I have to say that going from a business model that offers you tens of millions of customers to a business model that offers you (in comparison) closer to zero than tens of millions seems like a terrible decision to me. But I’ve blogged about Jeff Zucker’s terrible instincts and business sense before.

Zune is a device that hasn’t really made much of a (if any) dent in the iPod market. So to me this “partnership” between NBC and Microsoft is like the blind leading the blind.

One thought on “NBC's Shows on Zune”

  1. I read some more about this today. Zune controls 4% of the market compared to the iPods 71%. But it seems as though they went with Microsoft because they’re the only one that is willing to impose a much more invasive DRM.

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